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Not using Pinterest yet? Here’s why you should

If you want to increase your leads, email list, sales, and audience, Pinterest is the platform your business should be on!

Many businesses are wary about using Pinterest for business, but you don’t have to be!  There are many positive reasons that you should be utilizing this social media network for your business, but here are 6 of the main reasons.

Why Pinterest?

There are many reasons Pinterest is a great opportunity for businesses.  It will help you introduce your business and blog to a whole new audience.  One pin can lead to ten pins, which can lead to another ten pins, and so on.

Benefits of using Pinterest

  • Increased awareness
  • Additional blog traffic
  • New leads
  • Increased sales

You would probably be surprised to find out:

  • Pinterest is one of the largest website traffic drivers in the world.
  • The popularity of Pinterest spans multiple generations.
  • In 2012, many considered Pinterest to be one of the fastest growing websites in history.
  • Pinterest is 80% more viral and 3x more effective at generating leads than Twitter

But…here’s what you’ve been waiting to hear: 88% of users who pinned something on Pinterest purchased an item they pinned. Also, 49% of users purchased 5 or more products they pinned or repinned.

So, here are the top 6 reasons you should start utilizing Pinterest for your business, regardless of what type of business it is! 

Pinterest converts more browsers into buyers.

Pinterest is a great platform for both direct & indirect sales opportunities. 

Want to reach both new and existing customers with your product or service? The Pinterest ad platform is the perfect place. Not convinced? Here are some staggering stats:

  • 93% of Pinterest users use the platform to plan or make purchases
  • Pinterest has a 50% higher conversion rate than other social media channels.
  • Marketers report 10x more sales lift for new customers vs. existing customers.
  • Pinterest generates 3.8x greater sales than the average digital marketing campaign, with an 88% average lift in Retail and CPG campaign sales.
  • 1 out of 2 users say they have made a purchase after seeing a Pin.
  • 61% of users say they have discovered new products or brands from Promoted Pins.

Sometimes it’s good to think of Pinterest as a big, visual search engine. People often turn to it during the research phase of their planning. They also turn to Pinterest for inspiration. I’m pretty sure most of us have tried at least one recipe from Pinterest…

Pinterest drives traffic (and lots of it).

Pinterest is an excellent tool to help increase links back to your website, which, in turn, drives more traffic.  It is more effective at steering traffic back to a website more than any other social media source.  (Thank you, rich pins!)

This uptick in traffic obviously relies on good content. If you’re creating and sharing content that your audience likes, they’re more likely to follow your links. Good content on Pinterest starts with creating quality visuals.

Pins get you more inbound links.

Because every pin includes a link, it makes it easy to lead it back to the source of the image.  Just think of how many visitors you can bring to your website by posting images of your products on Pinterest. This is an often forgotten part of Pinterest. Never underestimate the power of image search!

User engagement is ridiculously high.

Users on Pinterest seem pretty content to simply find and share things with small groups of people.  This is good for your business!  Why?  It means that your pins are more likely to be seen, touched, and even go viral!

Pinterest integrates with your website, Facebook profile, and Twitter account.

Why is this a good thing?  Because it enables users to automatically post new pins to their news feeds for others to see.  Although we’re not big fans of cross-platform posting, many people find it helpful. If you’re relying on automation, you might be trying to do too much. You might want to spend some time on a social media strategy first.

Discover what your audience loves.

One of the beautiful things you can do with Pinterest is use it to see what is trending right now.  Follow anyone who follows you to see what inspires them – you will have a first-person look into their mind.  Pinterest gives you the opportunity to see and understand what’s hot today and use that information to position your offers and products.

Ready to get started on Pinterest? Book a consultation with us today!

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